I was recently asked about my views on Lazarus franchises. At first the term didn’t catch on to me but “Lazarus” is a name that’s associated with coming back from the dead. “Lazarus”, after all, is the Biblical person Brought back to life by Jesus after the latter arrived to find his dear friend had passed away due to illness. It is now being used to refer to a dead public transport franchise that is to be resurrected but under new ownership. I recall I have written about the topic some time ago (many years ago) when I spotted what I thought was a BLTB Co. bus that turned out to be a DLTB Co. Bus. The logo and livery for their buses were the same as are the destinations in Southern Luzon. Then there were the EMBC buses I spotted along my commute that turned out to be operated by RRCG. These obviously are revived franchises and in both cases take advantage of what name recall the brands still have.
DLTB Co. used to be BLTB Co., which stood for Batangas, Laguna, Tayabas Bus Co. Tayabas is the old name of Quezon Province. This is the current company’s terminal along EDSA in Cubao. The old terminal is also along EDSA near Tramo in Pasay City.
I opined “that brands associated with these franchises can be revived but there are prerequisites. These include an inventory of units currently operating in relation to the demand. The rule is to determine first if existing operators/companies can cover the increasing demand. If not, then the LTFRB may decide to open routes for new players including issuance of new franchises. “New” here probably includes “resurrected” franchises that have name recall among people.” To be clear, there is a process by which franchises are granted by the government and this should be followed in order to be fair with current, active franchise holders.
I wonder if the Antipolo Bus franchise can be revived to serve the old Antipolo – Divisoria route?