Almost 20 years ago, there was an initiative by the Metro Manila Development Authority (MMDA) involving the fielding of buses to take students of Ateneo and Miriam from certain pick-up points (e.g., SM North EDSA, White Plains, SM Marikina, etc.). That was in an effort to reduce the private vehicle traffic that clogs Katipunan during the weekdays. That did not meet any success and was scrapped. Years later another initiative was hatched with buses again provided with a pick-up point at SM Marikina. That is supposed to be still operational at present but one acquaintance observed that there are fewer passengers on this bus and that he fears it will soon be scrapped, too.
Last January, we chanced upon a bus service provided by the University of Cebu. The pick-up point was SM Consolacion, which was to the north of Cebu City. Consolacion town was the second town to the north after Mandaue City. We chanced upon this after observing the early arrival and formation of a queue by students at the still-closed mall. Security informed us of the service after we inquired with them. We were conducting surveys for a transport study we were doing in the area and were deploying our surveyors when we saw the students.
University of Cebu School Service bus turning across SM City Consolacion towards the bay in front of the mall
Students boarding the bus include what looks like grade school, high school and college students
The bus didn’t return for another pick-up, and there were no other buses or school service vehicles that arrived that morning so I guess this was a scheduled service with a capacity just enough for the number of students waiting that morning (typical number?). I do not know if these students are subscribed to or had to sign up for the service but there has to be a system of sorts so the university can assess what type of vehicle and the frequency for pick-ups. We were not able to observe if the bus returned sometime later that day for the return trips of the students.
We thought that such efforts are advantageous to many students and even faculty members and staff of the university. Such practices or services should be replicated by other schools as well and collectively may help alleviate congestion by reducing individual vehicle trips.