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What the DPWH says about the installation of ads including those masquerading as signs

So what does the DPWH say about signs and their installation? The DPWH in their Highway Safety Design Standards (Part 2: Road Signs and Pavement Markings Manual) states the following:


It’s plain and simple and yet we find a proliferation of ads masquerading as signs and entities such as the MMDA and LGUs not properly (or strictly) implementing the provisions of the DPWH manual. It is also sad to see practitioners actively trying (and succeeding) to circumvent this provision in the DPWH manual.

More on ads masquerading as signs

I recently wrote about what I thought were ads masquerading as signs. It turns out a friend also took notice of similar signs along Katipunan and decided to make this a topic of his vlog. I learned that he has corresponded with the MMDA regarding this matter and even contacted the company behind these ads (I would prefer to call them what they really are.) to get their take on the matter. It turns out that the company is quite aware that what they are doing are basically not according to DPWH guidelines pertaining to signage. I wouldn’t and couldn’t say it is illegal since the MMDA and LGUs gave their approvals for these ads to be installed.


Approaching Cainta Junction from Antipolo, there is a sign that advertises Cherry Antipolo, which is all the way back and past Masinag Junction along Marcos Highway.

Less than a kilometre away from Masinag Junction along Sumulong Highway, there’s another ad posing as a road sign and from a certain angle it covers a more important traffic advisory concerning the construction of the Line 2 Extension.

This ad doesn’t even pretend anymore since all directions point to an Ayala Mall!

Following are examples of what may be tolerated and what must be disapproved and therefore removed. Guidelines are important so that the criteria for signs including ads masquerading as such will be clearly spelled out and approval/disapproval will not be

Logical: The photo below shows a sign installed by the DPWH showing the general directions for towns (Cainta, Taytay, Antipolo) or major thoroughfares (EDSA). The smaller sign is actually an ad for a mall but is located near a major junction (Cainta Junction – intersection of Ortigas Avenue Extension and Felix Avenue/A. Bonifacio Avenue) and may perhaps be tolerated as the mall is close by. Such a sign can be justified to assure or validate the direction to be taken by a traveler headed for this mall.

Not logical: The sign below is meters away from Masinag Junction in Antipol but advertises the same mall as the previous sign. It is not logical and should not have been approved since it is far from the destination mall and does not offer a validation or assurance for direction like the previous sign. In fact, the same mall chain has a branch nearby in the Masinag area and another one further on along the Marikina River. This sign should be removed as it adds to the clutter, the visual noise that makes people blind or numb to the actual road signs that require their attention.


[Disclaimer: For purposes of transparency, my colleagues and I also have worked as consultants for projects such as malls but never have we recommended for signs like these.]

On the opposition to “complete streets”

I recently read an article about the opposition to road diets in California, USA:

Tinoco, M. (2018) “How to Kill a Bike Lane”,, [Last accessed: 5/20/2018]

So far, we know that at least three cities are progressive enough to implement road diets including Marikina City, Pasig City and Quezon City. Iloilo doesn’t count yet since their bike lane was constructed along the very wide Diversion Road. Our recommendations for Tacloban, if implemented by the city, will probably result in the second most comprehensive application of road diets/complete streets in the Philippines after Marikina, which implemented their bikeways network almost 2 decades ago. There are sure to be many who would be opposed to such schemes as many still have the view that streets are for motor vehicles. This car-oriented thinking is something that will be a challenge to advocates of people-oriented transportation systems. Hopefully, many can learn from experiences here and abroad on how to reclaim space for people leading to safer and more inclusive transport for all.

On the Pasig HOV traffic experiment

Someone shared a post about a traffic scheme they will be implementing along Julia Vargas Avenue in Pasig City. The proposal is for the avenue to have a high occupancy vehicle (HOV) lane where vehicles with 4 or more occupants are to take one lane and all other vehicles the other. I am not entirely sure about the objective other than to promote high occupancies for vehicles. However, it would be nice to see how travellers will be behaving (e.g., complying) and how Pasig (with MMDA?) will be enforcing this scheme.

This is what a segment of Julia Vargas currently looks like with 2 wide lanes designated for motor vehicles (separated by the solid yellow line) and one narrow lane for cyclists (adjacent to the shoulder):


The intent is good but as a major link the scheme can be quite confusing especially for those who are not necessarily frequent users of this road. I assumed the yellow line was painted by the DPWH but it seems it was by Pasig. Perhaps they should have removed the old markings? Or maybe better if they rationalised the carriageway width to accommodate 3 lanes for motor vehicles and 1 wider lane for bicycles? From the photo above, it appears to me that it is possible to have 2 narrow lanes for general traffic and one wider lane for HOVs (in this case defined as having 4 or more occupants) and public utility vehicles. This configuration maximises the capacity of the road while having a the “best” lanes allocated for HOVs and bicycles.

I wish them success on this social experiment. Perhaps there can be valuable learnings from this including the need for connectivity to other links as well.

The need for speed (limits)?

My social media newsfeed regularly contains updates being posted by various entities about transport and traffic in Metro Manila and across the Philippines. Among those I regularly see are posts on road safety and interesting to me are the frequent posts on legislating speed limits at the local level. These are in the form of city or municipal ordinances that are supposed to strengthen, supplement and/or clarify speed limits that are actually already stated in the road design guidelines of the Department of Public Works and Highways (DPWH). These limits apply not only to national roads but to local ones as well. However, their effectiveness may be limited or reduced by the absence or lack of signs, markings and, most importantly, traffic law enforcers who are supposed to monitor traffic and apprehend those violating rules and regulations.

While there is a need for defining and clarifying speed limits perhaps in the form of local legislation, I believe the more urgent matter is the implementation and enforcement of laws. It has often been mentioned that we already have so many laws, rules, regulations and the truth is we do, and may not need more. One really has to go back to the basics in terms of enforcing these laws and that means enforcers need the knowledge and tools to be effective in their work. There is an opinion that many enforcers are not knowledgeable about many rules and regulations and therefore are prone to just focus on a few including violations of the number coding scheme, truck bans and the much maligned “swerving”. You do not often seen apprehensions for beating the red light, beating the green light (yes, there is such a violation), speeding, or “counter-flowing” (or using the opposing lane to get ahead of traffic in the correct lanes). There are also turning violations as well as those involving vehicle (busted tail lights, busted headlights, busted signal lights, obscured license plates, etc.). More recently, there are anti-drunk-driving laws that also urgently need proper implementation.

I think the current work that includes sidewalk clearing operations and anti-illegal on street parking of the Metropolitan Manila Development Authority (MMDA) is one good example of going back to the basics. These address the necessity of clearing space for both pedestrians and vehicles; space that have been constrained by obstacles that should not be there in the first place but so often have gotten the blind eye treatment. Going to the “next level” though requires tools such as speed guns,  high speed cameras at intersections, and instruments for measuring blood alcohol levels in the field (breath analyzers). And these require resources for acquisitions as well as capability building in the form of training personnel to handle equipment. No, I don’t think we need more laws, rules and regulations. What we urgently if not direly need is their proper implementation to effect behavior change that will improve both safety and the flow of traffic.

Tacloban’s one-way traffic scheme

I was in Tacloban City last month and got to meet former participants to our training program who are working for their Traffic Operation Management Enforcement and Control Office (TOMECO). Among the topics of discussion was the traffic scheme for the central business district (CBD). Last year, the city had implemented a one-way traffic circulation scheme for the CBD as shown in the following map in the traffic advisory released by the city:

The city had to ease up on the one-way scheme, retaining it for the northwest-southeast directions and reverting to 2-way flow for the northeast-southwest directions. This decision was apparently due to the feedback the city got from various stakeholders about travel times and distances becoming longer due to the one-way scheme. This needs to be verified by collecting data pertaining to typical routes taken by vehicles, private and public utility, in order to get from an origin to a destination (e.g., from home to school). This can be simulated or estimated using field data (travel time surveys). We intend to use both as we make an assessment of the scheme and formulate recommendations for the city.

Why do we need to reduce speeds?

A common observation made of Philippine drivers is that they seem to hesitate from slowing down even at hazardous locations or situations. Note, for example, vehicles approaching an intersection and you will observe that many if not most will not reduce their speeds. Most guilty for me are motorcycle riders who tend to maneuver and even speed up instead of slowing down for a safer approach. Slowing down (i.e., reducing one’s vehicle’s speed) is actually a no-brainer and something that is explicit in any country’s traffic rules and regulations and driver’s handbook.

I saw a lecture on why reducing speeds are important. This is not just from the specific perspective of safety but is explained in favor of mobility and quality of life. Here’s the lecture:

Reducing speeds for better mobility and quality of life by CarlosFelipe Pardo