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The future of taxis in the Philippines?
In recent weeks, the energy crisis has brought to the forefront the use of electric and hybrid vehicles among private car users. You see a lot of new electric and hybrid vehicles as I assume sales have risen. “Sana all!” as they say as not everyone have the resources to purchase a new vehicle. There is an option, however, for those who might prefer their own transport (private) or are regular users of Transportation Network Vehicle Service (TNVS) as rideshares have been termed for some time now. Take the taxi. While there are still the conventional taxis, there are now also electric vehicle taxis. Leading the way for the electrification of taxis is the upstart Green GSM, which is a Vietnamese company using Vinfast electric cars that are also manufactured in Vietnam.
Electric taxi charging at a station at a residential building along Katipunan Avenue in Quezon City
Here are some preliminary data from an ongoing study at UP Diliman, comparing fares of Grab and Green GSM. The values shown are averages based on several simulated bookings for either for the same origin-destination. The peaks for Grab probably indicate the times when there are surge pricing for trips (i.e., peak periods).
Comparison of average fares of Grab Cars and Green GSM Taxis between 6:00AM and 10:00PM from Makati CBD to Ortigas CBD. (Source: ongoing research at UP, unpublished)
Comparison of average fares of Grab Cars and Green GSM Taxis between 6:00AM and 10:00PM from Makati CBD to Bonifacio Global City (BGC). (Source: ongoing research at UP, unpublished)
My colleague and I were on one of these taxis recently and we interviewed the driver. We learned that the company covers their charging expenses so they basically don’t worry about that cost. They also can take home their vehicles so that probably reduces garage concerns. But what caught our attention is that they also receive a regular salary and benefits due employees. On top of this are incentives based on how much they earn per day. I am curious about the business model for this company and if it is replicable for both electric and conventional taxis.
More on these electric taxis in future posts!
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Competition for Grab?
Friends have been talking about the two new options that they say should rival and compete with Grab. These are another ride hail company and, interestingly, a taxi company. That ride hail company is In Drive and the taxi company is Green GSM.
Green GSM vehicle dashboard showing the taxi meter details
The observation and consensus are that either is cheaper than Grab. My personal experience is that they are cheaper than Grab and substantially so. What does this mean? Probably that more people will eventually discover and experience the same and Grab’s ridership will decline. By how much? We don’t know that yet. What we know is that Grab’s most significant competition now are the motorcycle taxis like Angkas and Joyride. Move It is Grab’s response to the other two after it was prevented by government to compete directly with the two. More details in future posts this September.
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Caught (up) in traffic 