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A friend posted a photo on social media and it immediately got my attention as it featured an ad by popular ridesourcing company Uber on a public bus in Singapore. There is a slogan there that reads: “Because weekends come once a week, make your move.” This statement is a promotion for Uber, which is already making inroads in the city state where taxi services are probably among the better ones in the world in terms of service quality and efficiency.
The ad itself is a contradiction in terms of who is promoting itself and where it is being promoted. Such promotion gimmicks are not beyond companies like Uber, which project themselves as mavericks in what are considered as traditional areas such as transport. Here is the photo of Uber advertising on a public bus in Singapore:
Taxi ownership and operations (i.e., driving) in Singapore is restricted to Singaporeans. Uber faced some issues with their operations as there were a significant number of foreigners, it seems, who took to Uber as a means for employment. In a city-state like Singapore, which discourages private car ownership and use through schemes like congestion pricing and the provision of high quality public transport services, Uber could face a much stiffer challenge to its march towards dominating conventional taxis.
My recent trip to Singapore allowed me to get reacquainted with its efficient and convenient public transport system. The first thing I did when I arrived at Changi was to proceed to the SMRT station beneath the airport to take a train to the city center where our hotel was located. There I got me a tourist pass for unlimited 2-day commuting over the weekend we were there. I also decided to get a new EZ link card as I saw they released a design for the Chinese New Year (Year of the Monkey). I missed getting myself a Star Wars card, which the staff said were immediately sold out.
Escalator to the SMRT Station beneath the Changi Airport Terminal 2
Heading down, you realize that the station is way under the airport terminal
Ticket machines for purchasing tickets, cards or topping up (reloading) your card
N-S line platform at Changi Airport Terminal 2
Singapore along with Hong Kong provides very good examples of how public transport should be and the benefits these can provide to people. Tourist passes and the EZ link card gives us a good example of how convenient commuting can be in terms of fare payment/collection.