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Here is a very interesting article on the beginning of Uber:
Campbell, G. (2017) “The Beginning of Uber,” Medium, August 23, 2017, https://medium.com/@gc/the-beginning-of-uber-7fb17e544851 (Last accessed 11/10/2017).
The article contains the company’s first pitch and should be of interest to researchers (that includes my students) who may want to know about and from the Uber’s origins. It might be useful to taxi operators and drivers as well since the slides show their characterization and what (good) features distinguished Uber from the conventional taxis at the time.
I took taxis between the airport and the serviced apartment where I stayed at in Melbourne. Both rides were uneventful ones and I enjoyed the good service provided. Uber is also available but Melbourne taxis appear to be providing an obviously higher quality of service compared to what you can get in Metro Manila.
The following photo shows a couple of stickers that inform the passenger(s) about standard fares and the applicable tolls should the taxis use tollways and therefore incur additional costs.
One can pay cash or opt to use a debit or credit card to pay for taxi fares. And you can get a receipt that you can use to account for your transport expenses. That is, the receipt is useful for reimbursements.
For both my rides, I didn’t encounter any unruly taxi drivers. One was a bit chatty but I enjoyed the conversations about life in general. I learned that he was originally from Somalia and had a son studying in university. He said he was very happy with his life in Australia and was thankful of his job that enabled him to support his family including being able to afford to send his children to schools. I guess he is one of the lucky immigrants there and his hard work paid off in this country where the environment generally rewards hardworking people with much opportunities to improve their lot.
Taxi operators and drivers in Metro Manila should learn about what good service is all about from taxis abroad. Perhaps they can pick up a good thing or two for how they can improve services and thereby reducing if nor eliminating the bad impressions people generally have about them that have led to ridesharing services to become quite popular. A significant improvement in taxi services can be rewarding in terms of ridership or patronage.
A lot have been said and written about the issues concerning ridesharing and taxis in Metro Manila. There are the personal posts you read and are being shared around social media. There are the obviously sponsored posts and articles going around. These are usually by trolls but may also include some personalities who are more than willing to lend their names to a cause they think is worth taking on. Unfortunately, the supposed victim here is also an oppressor if one tries to delve into their operations and practices. The real victims here, aside from the commuters who patronize ridesharing, are drivers and operators.
I stated Metro Manila because there seems to be no serious issues on ridesharing or taxis in other Philippine cities. Why is that? Is it because taxis provide better services in other cities like say, Cebu, Davao or Iloilo? Is it because public transport in other cities are better compared to Metro Manila? Or is it because ridesharing companies cannot compete with local, taxi-like transport like tricycles? Let me put it like this: Metro Manila public transport has deteriorated in the past decades. This deterioration comes in many forms including the very slow development of mass transit systems and the continued dominance of road-based modes.
Private vehicle mode shares have increased significantly over the last four decades. In the 1970s, the estimated split between public and private transport was about 75/25. In the 1980s, it was close to 70/30 but with public transport enjoying just about 70% shares. In the 1990s, the 70% had already been breached with public transport share estimated to be about 68%. The 2000s saw public transport shares to have been eroded further, with closer to 65% of trips using public transport. The last decade likely saw the further rise of private transport shares with the rapid increase in motorcycle ownership and use and the emergence of ridesharing such as Uber and Grab. This, despite the increase in population for the metropolis and also the increase in road public transport vehicles particularly UV Express.
These road-based modes are generally low capacity and require so many vehicles to transport so many people. And yet people choose them (e.g., purchase and ride a motorcycle, patronize Uber or Grab, etc.) because their options for their commutes are generally worse off. Motorcycles are not for everyone and not everyone can afford to or want to own a car. And yet, there seems to be a sizable population wanting (not necessarily needing) to be driven to and from their homes, workplaces, schools or other places of interest but not via conventional taxis; as evidenced from the popularity of ridesharing services.
Perhaps the only way to resolve the issue lies not only in the drastic improvement of conventional taxi services. Operators and drivers have had a lot of chances to do this but there seems to be little positive change here. Maybe, and ultimately, the solution is in the expedited development of mass transit systems like rail transit lines and bus rapid transit (BRT). And so the initiatives of the current administration along such infrastructure projects are most welcome and may stave off the decline of public transport mode shares (revival?). Better public transport should help make commutes more bearable. Commutes should be safer, faster and relatively inexpensive compared to owning and operating a car. And may I add that using conventional public transport should be more attractive than ridesharing.
A lot has been said and written for or against Uber and Grab. Social media made sure the more popular but not necessarily the truthful ones are spread. One popular personality associated with motoring has even led an online petition against the rulings by the Land Transportation Franchising and Regulatory Board (LTFRB). An objective check of the facts reveal that LTFRB is not solely at fault here. Uber and Grab should not have promoted themselves and took in additional drivers (nagpaasa ng mga drivers) after the agency issued a moratorium last year. Estimates vary but it seems they have taken in tens of thousands of drivers (20.000? 30,000? 40,000?) and earned revenues along the way to what is now an historic penalty levied upon Uber and Grab by the LTFRB.
Perhaps the most level-headed article I’ve seen online is the following:
The thing about Grab, Uber and the LTFRB [by Vince Pornelos, July 18, 2017, https://www.autoindustriya.com/editors-note/the-thing-about-grab-uber-and-the-ltfrb.html]
It seems all is well, for now, as meetings were held between the DOTr, LTFRB and the concerned parties (Uber and Grab). In one of the meetings, a couple of Senators seem to have brokered a deal to resolve what appeared to be an impasse that a lot of people on social media reacted to. There are definitely a lot of vested (and veiled) interests involved here including those by various “operators” in the transport sector on both the sides of government and private sector. One takeaway though that I observed is that many appear to be against LTFRB even though the agency was truthful about their statements regarding the illegally operating transport vehicles. They seem to have made up their minds about the LTFRB and this is not surprising as transport problems have been festering for decades with little progress in terms of improving transport, conventional or innovative. Most people seem to have lost their patience about transport services and regulation, and perhaps this is a good thing if it translated to demanding for mass transit, too.
Here is another useful post for travelers especially during this Holy Week and the summer holiday season in the Philippines. Many people usually look for a ride heading out from the airport. Not everyone would have someone to fetch them. There are several options now for those wanting to take public transport. Aside from the conventional taxis, there are also airport taxis, vans and the more recent airport bus service provided by UBE Express. Ridesharing or car sharing services are also available and the most visible will be Grab with options for either car or taxi available via you own app or through their booths located at the NAIA airport terminals. There should be a Grab booth located at the arrival areas of NAIA’s terminals. They also have a booth at the Mactan Cebu International Airport terminal.
You can book a ride with the grab staff at the booth if you don’t have a smart phone and the Grab app. You can also just call for a car or taxi using the app. This is the pick-up point for Grab Cars. Grab Taxis would have to use the driveways for taxis parallel and just to the left of this driveway.
Grab has become a game changer for taxis out of the airport. In fact, my own father found them to be a convenient and safe option for a recent trip from Terminal 2 to our home in Cainta. He didn’t have to negotiate fares and he paid a very reasonable fare while enjoying his ride on a recent model car.
I took screenshots of a DOTr social media post on Transport Network Companies (TNCs) and the comments made on the post. If the post is an accurate quote of the current LTFRB Chair, then it reveals how a top official of the LTFRB (and at the same time DOTr) thinks about such services and perhaps shows a lack of understanding for what these “innovative” companies are all about. I purposely put the word innovative in quotation marks because there are also challenges that Uber is currently facing.
But then can we blame the official and others of how they understand the business models of TNCs like Uber and Grab? Can we blame them when these companies’ models’ seem to be quite different from their original set-up that made them the popular modes that they are now in many countries? At the same time that they have become the bane of conventional taxis, it seems they are also killing off the good ones, too. In my opinion, Uber and Grab are treading a fine line between ridesharing/carsharing (their original model) and taxi services.
Here are some social media posts not too long ago regarding fare regulation being applied to TNCs:
There are healthy (as well as inane) discussions online about TNCs. More recently, there were reactions when Uber appeared to take advantage of a nationwide jeepney strike. I guess people should take in different perspectives about TNCs and in the end, it is the commuters’ welfare that is important regardless of what modes of transport are available them. That welfare should be the priority of government and we should not blame the latter when they are actually doing their jobs.
I came upon this article posted by an acquaintance on his social media account. The article appears to be click-bait given its title but reading through it, the author leads you to other articles of what seems to be a series about Uber’s operations. I won’t give any assessment here as we are also doing research on ridesharing (although for now its mostly about the passengers perspective and characteristics). I will let my readers digest the content and context of the following article: