Here is another quick post; sharing a nice article on how to improve public transport services:
Miller, A. (2019) “From the Bus Stop to the Fast Lane: How Cities Can Speed up Buses, Improve Ridership”, Medium.com, https://medium.com/frontier-group/from-the-bus-stop-to-the-fast-lane-how-cities-can-speed-up-buses-improve-ridership-f96d473c1cc7 [Last accessed: May 4, 2019].
While the article drives the point towards increasing ridership, I think the challenge for Philippine cities is more of retaining ridership. This is because there is pressure of public transport ridership decreasing as a result of increasing car ownership (owning their own vehicles is still an aspiration among many Filipinos), the popularity of car sharing/ride-hailing, and the still rapid increase in motorcycle ownership.