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On “phone zombies” and road safety

November 2017
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You see a lot of people these days who are always on their smart phones. Many are walking while doing something with their phones whether making a call, typing away, listening to music or perhaps attending to social media. Many are not aware of what are happening around them and this puts them in a situation where that increases their vulnerability. There are those who cross streets without checking for oncoming traffic. There are those walking along the roadside who are not mindful of the likelihood of being sideswiped by vehicles. As such, there is a need to address this behavioral concern to reduce the occurrence of incidents that could lead to deaths if not injuries.

There is a nice article I read recently about an initiative in the Netherlands where they installed pavement traffic lights:

Scott, G.L. (2017) “Dutch City Installs Pavement Traffic Lights to Help ‘Phone Zombies’,” Inverse, https://www.inverse.com/article/38472-dutch-city-installs-pavement-traffic-lights-to-help-phone-zombies?utm_source=newsletter&utm_medium=culture&utm_campaign=photo, (Last accessed 11/19/2017).

The assessment for this initiative is quite limited – one day as mentioned in the article – but is promising especially from the perspective of innovation. We need such innovative thinking in order to address the issues about safety. This is but one example of many aimed at curbing road crashes that lead to injuries and deaths particularly with respect to the most vulnerable among us.


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