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Resurrected bus companies

February 2015
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I posted something recently on an old bus line plying routes between Rizal and Metro Manila. I mentioned there about bus companies somehow being resurrected many years after what I thought were my last sightings of their buses. Of course, it is known that some bus companies have closed shop for one reason or another including what was a government-owned and operated Metro Manila Transit Corporation that used to operate the popular Love Bus. One of the major causes for bus companies folding up is labor problems. Among those that reportedly succumbed to this were Philippine Rabbit, Pantranco and BLTB Co. A few years ago, however, we was surprised to see a familiar bus along the South Luzon Expressway but upon closer look, we found that it wasn’t the old BLTB Co. that was written in the livery but DLTB Co.

BLTB Co. stood for Batangas, Laguna, Tayabas Bus Co. The name alludes to the provinces served by their buses including Tayabas, which eventually became Quezon and Aurora provinces. Their terminal was landmark along EDSA in Pasay City. It is still there along the southbound side and near the junction with Tramo. That will be just beside the left turn overpass from EDSA to Tramo and towards NAIA.

IMG10097-20150211-1255The livery on this bus is very familiar to many who rode on the old BLTB Co. buses many years ago. Was this deliberate from the owner/operator who obviously wanted to use this to their advantage? People are still familiar with the BLTBCo logo and brand so seeing these buses evoke memories of long distance travel back in the day.

There were few large bus companies in the old days. Among them were Victory Liner, Dangwa, Philippine Rabbit, Pantranco and BLTB Co. Victory, Dangwa and Philippine Rabbit served routes to the north of Manila while Pantranco plied both northern and southern routes. The latter company eventually split into Pantranco and Philtranco, with the northern routes under Pantranco (whose terminal was along Quezon Avenue where Fisher Mall now is located) and the southern routes under Philtranco (terminal is still there along EDSA in Pasay City). Pantranco is no more but Philtranco survives despite the current competition from many other bus companies plying routes south of Metro Manila.

Dangwa’s terminal was in what is still now being referred to as Dangwa in Manila, where you can get all the flowers you’ll need for all occassions. It was, after all, the “bagsakan” of flowers from the north, particularly from Baguio City. Victory’s old terminal is still the one in Pasay though it now has a couple in Cubao. It has expanded its points of destination and is perhaps the largest firm now operating north of Metro Manila.

The Philippine Rabbit Bus Co.’s terminal was at the northbound side of EDSA in the Balintawak area. It has a curious story about it; the stuff of urban legends. The name of the bus company is supposed to be Philippine Rapid Transit (another and real bus company). One time they asked their new buses to be painted, the instructions were misunderstood. “Rapid” sounded like “Rabbit” and that stuck to this day. They also had a labor problem and did not operate for a while until they resolved these issues with their drivers and conductors.


3 Comments

  1. Chyrel says:

    Interesting. One of the buses I grew up with while living in cebu were abc liner. They’re not operating anymore and is replaced by Ceres.

  2. arnulfo albornoz says:

    there is also a bus company that used to service from manila to municipality of marcos (bidding). ilocos norte, the bus terminal used to be located between street corners of espana and lacson (governer forbes) its along earnshaw, manila. well, those were the days.

    • d0ctrine says:

      Yes. I remember that. Will look that up. Some companies were acquired by others. While some retained their names for recall, others were totally subsumed by the new owners.

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