Here is a quick share of an article on ridership vs. coverage:

Source: More Buses, Fewer Riders? Thoughts on the Ridership vs Coverage Tradeoff

Basically, there is that question of whether planners or decision makers should prioritize ridership over coverage? Or should it be the other way around? The article provides a detailed discussion of the trade-offs. Perhaps this is again a case of determining which is more suitable for your city?

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