The talk about Uber vs taxi is a hot topic in many cities around the world and also in Metro Manila where Uber has gained a foothold and a strong following among mostly ‘former’ taxi goers. Many have stated that Uber provides the service that taxis should have been providing. Uber vehicles are supposed to be of newer models and drivers are supposed to be screened carefully. Uber even has a feedback mechanism not just for drivers but for passengers as well. Basically, Uber provides the quality of service everyone wants to have on regular taxis. The irony of course is that regular taxis are supposed to provide a higher quality of service compared to other public transport modes considering it is basically a for hire car short of a limousine service. But then this begs the question: If you had good taxi services in your city, would you still consider Uber? Or perhaps would Uber have a lot of demand in a city with good taxi services? Perhaps there will still be a demand for Uber but the clamor will not be like that in Metro Manila. And there are few cities with ‘good enough’ taxi services that can compare with Uber in terms of quality of service.
A good example of where there are ‘good enough’ taxis and there is a healthy competition not between Uber and conventional taxis but among taxi operators themselves is in Iloilo City. We have discovered many years ago that Iloilo City had one Light of Glory taxi company that is very popular among Ilonggos and visitors as the drivers were generally more honest than others and they had an efficient dispatching system including desks at the airport and a major shopping mall.
Light of Glory Taxi at the airport parking lot
Light of Glory has its own app, which you can get for free and install on your smartphone. It is not as sophisticated as Uber’s or Grab’s apps in terms of features but it gets the job done (i.e., getting you a taxi).
Dispatch sheet – note the attributes the company is trying to promote among its taxis: “Clean, Safe, Reliable, Comfortable, Drug Free” These are attributes we all want of our public utility vehicles whether these are taxis, jeepneys, buses or tricycles.
The Light of Glory taxis is a well run company. Their drivers seem to be treated very well by the operator (drivers claim they have a better compensation system) and generally drive better than other taxis. Their vehicles are also seem to be better maintained compared to others except a few of the larger companies like GDR. Everyone knows about the best taxi company in Iloilo and would most likely prefer their taxis over others if the choice is given to the taxi-going commuter. To compare, I remember the Comfort taxis of Singapore and how many Singaporeans and foreigners living in SG prefer these taxis over others. Comfort taxis have a good dispatching system and you can make reservations for trips in advance. Of course, there are additional fees for on-demand services including arrangements for pick-ups and drop-offs (e.g., your residence to the airport).