I would like to share on an initiative that’s close to my heart – road safety. I had been part of several road safety initiatives before and continue to be part of several today. I have also been doing research on pedestrian and cycling safety together with my students as part of our institute’s research agenda. Here is an example of very good promotional material on road safety including videos highlighting relevant statistics on safety that we should be aware of as well as encourage us to act and contribute towards safer roads for everyone.
Featured in the videos is Road Safety Ambassador Michelle Yeoh, whom people might remember for the movie “Crouching Tiger, Hidden Dragon” that now has sequel at Netflix. I had the honor and pleasure of meeting her many years ago when she was in Manila to speak on road safety at the Asian Development Bank’s Transport Forum. In fact, she visited the University of the Philippines Diliman to inaugurate the road safety and traffic discipline zone that is the campus core and along the Academic Oval. I had the privilege of driving her around the oval on an electric jeepney.